PR Matters
"Lauren has proved to be invaluable to the Rhone Rangers in setting up and executing our annual Seattle tastings. She has connected our group with a large array of media and ensured that every detail addressed. With many of our winery members attending from outside WA, it is important to us to work with someone local who understands our goals and can help deliver a seamless event."

Chuck Carlson
President, Rhone Rangers
Winemaker, Curtis Winery and Firestone, California

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Our Team

PR Matters is a public relations agency located in downtown Seattle, Washington. Lauren Formicola is the principal owner. Agency clients include restaurants, wineries, theatres, specialty services and artists. PR Matters specializes in media relations, corporate responsibility, product launches and strategic marketing. 

Lauren Formicola
Founder and Principal

With a vast range of expertise in communications to the upscale consumer, Lauren Formicola, founder and principal of PR Matters, has delivered success story after success story. Over the last ten years, Lauren has created many winning public relations and marketing campaigns for specialty lifestyle brands, performing arts companies, restaurants, wineries, hospitality, environmental, social, and political organizations, national associations and Internet firms. Her achievements include placements in trade, business, national, international and lifestyle publications.

The high level strategic plans and grassroots tactical work she has developed have benefited such organizations as Rhone Rangers, ACT Theatre, Seattle's Best Coffee, Torrefazione Italia, KUOW/NPR Public Radio, Santa Fe Stages International Theatre Festival, Choral Arts Society of Washington D.C., the Los Angeles Philharmonic, Biltmore Hotel, the Direct Marketing Association. The Chicago Carpenters Union, the City of Chicago, The Campaign to Save Mono Lake, Indiana University and the National Symphony Orchestra are some of the other organizations she has helped create success for.

She believes in a personal commitment to the clients she serves. The benefits are all yours when her creativity and expertise are at work for you.

Lauren Foster
Publicity Agent
Lauren Foster has polished her innate communication skills though extensive experience in event coordination, restaurant and bar management.  As Operations Manager and Special Events Coordinator at J+M Café in Pioneer Square she gained invaluable experience in all aspects of managing a high volume, client driven retail business. Through this position, Lauren developed exclusive relationships in the local bar, spirit distribution and restaurant community.   Lauren gained further people and event management skills as Regional Events Coordinator for Match.com and Events Coordinator for Wolfgang Puck, Ltd. at Benaroya Hall. While living in London, England, Lauren polished her writing and editing skills working as a Production Assistant at EMI Music Publishing, Ltd., working with internationally renowned musical artists such as Muse, Robbie Williams and The Killers. She is a task-driven worker who can seamlessly plan an intimate or large-scale event.
 
Lauren completed her undergraduate education at the University of Washington and University of London, earning a Bachelors Degree in Geography with a focus in Urban Marketing and Development, and additionally acquired a degree in Fashion Marketing from the Art Institute of Seattle.

Christy Baker
Publicity Coordinator
Christy grew up in Bellingham, Washington and spent her early university years at both the University of Washington and Central Washington University.  She was able to participate in a study abroad program attending a semester at a university in Lismore, Australia and took advantage of her free time in the South Pacific by traveling extensively through Bali, Indonesia.  Christy gained invaluable experience and exposure to the fashion industry during an intensive eight month internship with acclaimed designer Narciso Rodriguez, during which time she contributed to the Spring/Fall 2006 runway show by assisting the design team in all aspects of show production.  She recently completed her undergraduate education at the University of Washington, earning a Bachelor of Science degree with an emphasis in Marketing and Art.